Express Funeral Funding ("we," "us," or "our") operates the EFF Hub application ("the App"). This Privacy Policy explains how we collect, use, store, and protect your information when you use the App. By accessing or using EFF Hub, you agree to the practices described in this policy.
1. Information We Collect
Account Information
When you create an account or are provisioned access to EFF Hub, we collect:
- Full name (first and last name)
- Email address
- Phone number
- User role (e.g., administrator, agent, funeral home staff)
Authentication Data
We use email and password-based authentication. Passwords are securely hashed and managed through our authentication provider; we do not store plaintext passwords.
Claims and Business Data
In the course of managing funeral insurance claims, the App may process claim-related data including policy details, deceased individual information, claim status, and associated documentation as entered by authorized users.
Usage and Analytics Data
We collect anonymous usage analytics (such as page views and feature interactions) to understand how the App is used and to improve its functionality.
Locally Cached Data
The App uses your browser's localStorage to cache certain data locally on your device for performance purposes. This data remains on your device and can be cleared through your browser settings at any time.
What we do NOT collect: EFF Hub does not collect location data, access your camera or microphone, or gather any biometric information.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Authentication and access control — to verify your identity and manage role-based permissions within the App.
- Claims management — to facilitate the processing, tracking, and management of funeral insurance claims.
- Communication — to send you service-related notifications, updates, and support messages.
- App improvement — to analyze usage patterns and improve the performance, reliability, and features of EFF Hub.
- Customer relationship management — to synchronize relevant claim and contact data with our CRM system for operational purposes.
We do not sell, rent, or share your personal information with third parties for advertising or marketing purposes.
3. Data Storage and Security
Where Your Data Is Stored
Your account and authentication data is stored securely on servers managed by our authentication and database provider, Supabase. Claims and business data is managed through our CRM integration. All data is stored in secure, industry-standard cloud infrastructure.
How We Protect Your Data
We implement a range of security measures, including:
- Encrypted data transmission via HTTPS/TLS for all communications between your browser and our servers.
- Secure password hashing — passwords are never stored in plaintext.
- Role-based access controls to ensure users only access data relevant to their authorized function.
- Regular security reviews and updates to the App and its dependencies.
While we take reasonable measures to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.
4. Third-Party Services
EFF Hub integrates with the following third-party services to deliver its functionality. Each service operates under its own privacy policy:
Supabase
Used for user authentication (email/password sign-in) and secure database
storage. Supabase processes your account credentials and profile data.
Supabase Privacy Policy
Zoho CRM
Used for customer relationship management and claims data processing. Claim
details and related contact information are synchronized with Zoho CRM to
support business operations.
Zoho Privacy Policy
Zoho PageSense
Used for website analytics to understand user behavior and improve the App
experience. PageSense collects anonymized usage data such as page views and
click interactions.
Zoho PageSense Privacy Policy
We only share data with these providers as necessary to operate EFF Hub. We do not provide your data to any third party for advertising, data brokerage, or unrelated commercial purposes.
5. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access — Request a copy of the personal data we hold about you.
- Correction — Request that we correct inaccurate or incomplete personal data.
- Deletion — Request that we delete your personal data, subject to any legal obligations we may have to retain certain records.
- Data Portability — Request a machine-readable copy of data you have provided to us.
- Withdrawal of Consent — Where processing is based on consent, you may withdraw that consent at any time.
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
6. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Express Funeral Funding
Email: info@expff.com
We aim to respond to all privacy-related inquiries within 30 business days.
7. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:
- Update the "Effective Date" at the top of this policy.
- Provide notice through the App or via email where appropriate.
We encourage you to review this Privacy Policy periodically. Your continued use of EFF Hub after any changes constitutes your acceptance of the updated policy.